Fast. Focus. Future.

Mixing machine learning and thought leadership, our BeeHive product turns sterile people count and population data into smart, targeted answers to core questions in the retail, retail banking, workplace and education sectors.

Beehive Applied Kinetic Intelligence

We Put the Analytics into Video Analytics

Beehive collects real world activity through cameras and sensors and applies it to business optimisation and loss reduction concerns specific to the retail, retail banking and workplace sectors – affordably and at scale.

Beehive Industry Solutions

We know the benefit that our industry solutions provide – our unique data sets create benefits that we’ve traced in real world roll outs and we’re ready to prove them to you in your own organisation.

Retail – Fraud & Theft
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Retail – Improving the Bottom Line
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Retail Banking – Workforce Optimisation
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Retail Banking – Property Optimisation
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Workplace – Collaboration & Property Costs
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Education – Campus Optimisation
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Beehive Point

Our highly secure edge deployment platform allows any combination of the following solutions to be deployed and managed remotely across hundreds of sites, allowing you to address different issues with no additional hardware installs.

Service Desk Workforce Scheduling
Beehive Teller Performance
Collaboration Space Utilisation
Beehive Meeting Space Analyser
Foot Traffic
Beehive Directions
Face Recognition
Beehive Face
License Plate Recognition
Beehive LPR
Self Checkout Theft
Beehive STING
Register Operator Fraud
Beehive Operator
Returns Fraud
Beehive Returns
Office Space Optimisation
Beehive SWARM


Make revenue safely in the “new normal” through effective management of social distancing across your location network. While front line staff have the main role to play in keeping staff and customers safe, head office needs a way to confirm that consistent policies are being applied.

Compliance Score
Hours of Non-Compliance
COVID-19 Compliance Software

Operate safe businesses in the “new normal” through effective management of social distancing across your location network.

Directors have a direct legal duty to implement and monitor systems which ensure safe working conditions in their workplaces (WHS Act 2011).

BeeHive provides a system to effectively manage COVID risks and enables you to assure your customers and staff that your place/s of business meet regulations.

Risks range from non compliance with regulations leading to fines through to actual disease outbreaks with severe health, human resources, repetitional and revenue impacts.

Our COVID dashboard allows head office to observe trends in social distancing compliance across their organisation so that outliers can be identified quickly and managed with training or modified processes and layouts.

Importantly, beyond the Covid-19 the installed Beehive hardware can be used for any of our applications, so investing in compliance now can have ongoing benefits for your organisation into the future e.g. benchmarking the new norm in property utilisation to inform opportunities to reduce the costs of property.

We Are

RocketBoots makes software products that solve fundamental problems across a range of business domains.

With our experience and agile way of operating, Rocketeers move quickly to create imaginative and disruptive capabilities for our customers to drive their success. Our secret sauce is our unique and complementary set of capabilities.

The Right Stuff

Software can do almost anything, but the market’s needs are specific. Finding the essential aspects of these requirements is an exercise in analysis and imagination, and it’s what we do best.

From the business case to the code and back our products make sense. Pain points are addressed head on with appropriate, cost effective yet powerful technologies, replacing impossible problems with an obvious course of action.

Power on Tap

Unused compute capacity is a silent subsidy to hardware manufacturers that prevents otherwise viable software products from seeing the light of day.

As advances in hardware speed have tailed off not all developers have picked up the performance baton — but the Rocketeers have. Hardware running our products is worked to its silicon bones.

We also think you shouldn’t have to pay for hardware that you don’t use. We are experts in on-demand serverless cloud technology, paying by the second for the compute we use.

Secure, Flexible Points of Presence

Trusted points of presence allow our products to do their work where it makes the most sense — handling sensor data near its source to protect privacy and network bandwidth, or driving physical hardware to alert or assist staff.

Our fleet of camera and sensor connected devices is installed across the branch networks of leading financial and retail organisations. The secure provisioning, remote deployment and monitoring infrastructure we’ve built allows rapid deployment of new features and a clear audit trail to show exactly what software is running on any device at any time.

Got a Haystack? Find Those Needles

Everything can be optimised if you have an army of untiring, affordable servants to observe the as–is and weigh billions of alternative to–bes.

Recent leaps in machine learning are just the latest in a series of techniques developed over the last century. All of them are required to solve problems at business–level time scales and scopes.

Companies narrowly focussed on the newest and shiniest technologies struggle to apply machine learning without a focus on the business domain and the techniques required to connect it to machine learning inputs and outputs. Rocketeers love the shiny stuff, but seeing it put to work is even better.

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